History
Rally Madison FC is a women's soccer club based in Madison, Wisconsin. Owned by Big Top Events, it is the sister club of Forward Madison FC, and plays in the USL W League, starting in the 2026 season. The club also holds franchise rights for a future team in the professional USL Super League. Its home ground is Breese Stevens Field.
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Big Top Events were awarded franchise rights for the burgeoning USL Super League in 2023. Though the planned professional team was supported by Madison's municipal government, who sought a $4 million grant from the Wisconsin government to upgrade Breese Stevens Field, the club failed to procure the necessary upgrades to meet U.S. Soccer's Division I standards.
Rally Madison's entry into the amateur USL W League was announced at halftime during a Forward Madison USL League One game in August 2025. Prior to the club's branding launch at The Sylvee in December, it operated under the placeholder name USL W League Madison, and hired Giuliano Oliviero from the Milwaukee Wave as its first ever head coach. Among the club's first ever player signings were Edgewood High School of the Sacred Heart record goalscorer Sonoma Bever, Muskego High School defender Elsa Maurer, Milwaukee Panthers forward Addison Werth, and Rockford Raptors goalkeeper Malia Zillman.
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