Saint Etienne

Founding, professionalism and early history (1919–1955)

AS Saint-Étienne was founded in 1919 by employees of the Saint-Étienne-based grocery store chain Groupe Casino under the name Amicale des Employés de la Société des Magasins Casino (ASC). The club adopted green as its primary color mainly due to it being the principal colour of Groupe Casino. In 1920, due to the French Football Federation (FFF) prohibiting the use of trademarks in sports club, the club dropped "Casino" from its name and changed its name to simply Amical Sporting Club to retain the ASC acronym. In 1927, Pierre Guichard took over as president of the club and, after merging with local club Stade Forézien Universitaire, changed its name to Association Sportive Stéphanoise.

In July 1930, the National Council of the FFF voted 128–20 in support of professionalism in French football. In 1933, AS Stéphanoise turned professional and changed its name to its current version. The club was inserted into the second division and became inaugural members of the league after finishing runner-up in the South Group. Saint-Étienne remained in Division 2 for four more seasons before earning promotion to Division 1 for the 1938–39 season under the leadership of the Englishman Teddy Duckworth. However, the team's debut appearance in the first division was short-lived due to the onset of World War II. Saint-Étienne returned to the first division after the war under the Austrian-born Frenchman Ignace Tax and surprised many by finishing runner-up to Lille in the first season after the war. The club failed to improve upon that finish in following seasons under Tax and, ahead of the 1950–51 season, Tax was let go and replaced by former Saint-Étienne player Jean Snella.

Ten league titles (1956–1981)

Under Jean Snella, Saint-Étienne achieved its first honour after winning the Coupe Charles Drago in 1955. Two seasons later, the club won its first domestic league title. Led by goalkeeper Claude Abbes, defender Robert Herbin, as well as midfielders René Ferrier and Kees Rijvers and striker Georges Peyroche, Saint-Étienne won the league by four points over Lens. In 1958, Saint-Étienne won the Coupe Drago for the second time. After the following season, in which the club finished sixth, Snella departed the club. He was replaced by René Vernier. In the team's first season under Vernier, Saint-Étienne finished 12th, the club's worst finish since finishing 11th eight seasons ago. In the following season, François Wicart joined the coaching staff. In 1961, Roger Rocher became president of the club and quickly became one of the club's chief investors. After two seasons under Wicart, Saint-Étienne were relegated after finishing 17th in the 1961–62 season. However, Wicart did lead the club to its first Coupe de France title in 1962, alongside co-manager Henri Guérin with the team defeating Nancy 1–0 in the final. He also led the club back to Division 1 after one season in the second division, but after the season, Wicart was replaced by Snella, who returned as manager after a successful stint in Switzerland with Servette.

In Snella's first season back, Saint-Étienne won its second league title and, three seasons later, captured its third. Snella's third and final title with the club coincided with the arrival of Georges Bereta, Bernard Bosquier, Gérard Farison and Hervé Revelli to the team. After the season, Snella returned to Servette and former Reims manager Albert Batteux replaced him. In Batteux's first season in 1967–68, Saint-Étienne captured the double after winning the league and the Coupe de France. In the next season, Batteux won the league and, in the ensuing season, won the double again. The club's fast rise into French football led to a high-level of confidence from the club's ownership and supporters and, following two seasons without a trophy, Batteux was let go and replaced by former Saint-Étienne player Robert Herbin.

In Herbin's first season in charge, Saint-Étienne finished fourth in the league and reached the semi-finals of the Coupe de France. In the next two seasons, the club won the double, its seventh and eighth career league title and its third and fourth Coupe de France title. In 1976, Saint-Étienne became the first French club since Reims in 1959 to reach the final of the European Cup. In the match, played at Hampden Park in Scotland, Saint-Étienne faced German club Bayern Munich, who were the reigning champions and arguably the world's best team at the time. The match was hotly contested with Saint-Étienne failing to score after numerous chances by Jacques Santini, Dominique Bathenay and Osvaldo Piazza, among others. A single goal by Franz Roth eventually decided the outcome and Saint-Étienne supporters departed Scotland in tears, however, not without nicknaming the goalposts "les poteaux carrés" ("the square posts"). Saint-Étienne did earn a consolation prize by winning the league to cap off a successful season and, in the following season, the team won the Coupe de France for the sixth time in a 2–1 victory over Reims. In 1981, Saint-Étienne, captained by Michel Platini, won its final league title to date after winning the league for the tenth time. After two more seasons in charge, Herbin departed the club for archrivals Lyon.